Chevrolet India today took the wraps off its latest product, the all-new Enjoy MPV, which enters the fast growing utility vehicle segment in the Indian car market. The new Chevy Enjoy MPV will be available with both petrol and diesel engine options in a total of four variants each.
The Chevrolet Enjoy is the third product to be launched in India by General Motors, after the Sail U-VA hatchback and theSail sedan in just 7 months. The UV segment in India is growing at 20 % annually, and with the Enjoy, Chevrolet hopes to increase its market share, which currently stand at approximately 3 % of the total Indian passenger car market.
The two engines Chevrolet is offering in the Enjoy MPV include the now-ubiquitous 1,248 cc common-rail diesel, and a new 1.4-litre petrol engine. While the diesel engine is locally manufactured, the petrol engine is fully imported from GM’s Chinese subsidiary. Both engines are mated to a five-speed manual gearbox. Up to 65 % of the Enjoy is sourced from local vendors, with the balance being imported from China. The new Chevrolet Enjoy is manufactured at GM India’s Halol facility, alongside the Tavera MPV and the Cruze sedan.
Uniquely for an Indian MPV, the Enjoy will be offered with a 7-seat configuration, with individual captain chairs in the middle row on all three variants. A middle bench seat is optional only on the cheapest LS variant. Chevrolet wants to position the Enjoy as a value-for-money product, and features like power steering, all four power windows and dual AC are standard across all variants. The higher LT trim offers a music system and alloy wheels, among other features, while the range-topping LTZ gets two airbags in the front and ABS with EBD.
Prices for the new Chevrolet Enjoy are as follows:
Chevrolet Enjoy LS Petrol 8-seater: Rs 5.49 lakh
Chevrolet Enjoy LS Petrol 7-seater: Rs 5.54 lakh
Chevrolet Enjoy LT Petrol 7-seater: Rs 6.31 lakh
Chevrolet Enjoy LTZ Petrol 7-seater: Rs 6.99 lakh
Chevrolet Enjoy LS Diesel 8-seater: Rs 6.69 lakh
Chevrolet Enjoy LS Diesel 7-seater: Rs 6.75 lakh
Chevrolet Enjoy LT Diesel 7-seater: Rs 7.42 lakh
Chevrolet Enjoy LTZ Diesel 7-seater: Rs 7.99 lakh
These are introductory prices, and Chevrolet is likely to increase prices within a month or so of the launch. The Chevrolet Enjoy will compete mainly against the likes of the Maruti Suzuki Ertiga and the Nissan Evalia.
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